With the holiday season in full swing, Americans hit by the recession and unemployment are remembering “it’s the thought that counts” and finding budget-friendly ways to give their loved ones gifts.
“People want to know how to manage the holiday on a budget without offending anyone. This is a huge topic right now,” said Anna Post of the Emily Post etiquette school in Vermont.
Nearly one in two Americans — around 45 percent — plans to spend less this year than last on their Christmas presents, according to a study by marketing bureau Retail Forward.
Fully 62 percent say that price will be their top consideration in weighing a purchase, according to another survey by research firm NPD.