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Thursday, July 18, 2024

Clinton turns digital to reach millennials

Democratic presidential candidate Hillary Clinton speaks during a campaign stop in Orlando, Fla., Wednesday, Sept. 21, 2016.  (Joe Burbank/Orlando Sentinel via AP)
Democratic presidential candidate Hillary Clinton speaks during a campaign stop in Orlando, Fla. (Joe Burbank/Orlando Sentinel via AP)

Hillary Clinton is reserving $30 million in digital advertising as she seeks to connect with young voters.

The campaign said it was investing in digital advertising during the final stretch of the campaign because young people increasingly get their news online, rather than through live television. Seeking to reach young voters — including young African-Americans and Latinos — they’ll be placing ads on outlets like YouTube, Facebook, Twitter, CNN, Vice, Spotify, Pandora, Univision, Telemundo, BET and The Root.

Clinton has struggled to win support from millennial voters, who were part of President Barack Obama’s winning coalition in 2008 and 2012, but who embraced Sen. Bernie Sanders and his “political revolution” during the primary and have been slow to come around.

On Monday, Clinton pitched younger voters at a Philadelphia university, acknowledging that she has work to do to win them over. Clinton said she knows that “even if you are totally opposed to Donald Trump, you may still have some questions about me. I get that. And I want to do my best to answer those questions.”

The campaign is also releasing a new radio ad with First Lady Michelle Obama that will air on African-American radio stations in Florida, North Carolina, Ohio and Pennsylvania. In the ad, she asks voters who supported her husband to back Clinton, saying: “We need to stand with Hillary so we can build on the progress we’ve made together and keep moving our country forward.”

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